Headshop.com

The store

Headshop.com is one of the largest online smoke & glass retailers: a real catalog, real volume, and a customer list of 78,000+ buyers built over years. Their challenge was the one every growing ecommerce store hits: the bigger the list and the more channels, the more marketing turns into a full-time coordination job that nobody on the team has time to do.

What we run

Headshop.com is the flagship Trinacle account. Every channel: email, text messaging, SEO, AI video, social, product reviews, link building, and live chat: is produced and managed by the Trinacle team inside the platform.

Their customer list of 78,115 shoppers syncs from Shopify automatically, with consent tracked per person. Every email is custom-designed around their brand. When a blast goes out: 43,296 emails on a single recent campaign: every link is tracked so each order that follows gets traced back to the send that drove it.

What it replaced

Before Trinacle, running this stack meant an email tool, a text-message platform, an SEO freelancer, a video editor, a social media manager, a review app, and someone to coordinate all of them. The typical cost of that assembly: $3,000–$6,000/month before any ad spend: and the store owner's own weekends. On Trinacle, the whole stack runs for one flat monthly price, with a named strategist who knows the catalog.